From search strategy to building systems.

I've spent more than eight years working in digital marketing and SEO, including e-commerce projects for Australian and international businesses. I've worked across technical search challenges, Shopify websites, reporting and day-to-day digital operations.

Over time, I became increasingly interested in building solutions to repetitive problems: Python scripts for data work, n8n workflows for automation, and practical web tools for tasks that don't need to be complicated.

Today, my interests sit at the intersection of technical SEO, automation, modern web development and how AI can support useful, human-led work.

I publish occasional notes about technical SEO and things I'm building. My first public tool here is Crush, a browser-based image compressor that processes files locally.